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BE GREAT
The BE GREAT Campaign
BE GREAT Logos
BE GREAT Print Ads
BE GREAT Radio Spots
E-mail Badges
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BE GREAT Videos
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It Just Takes One
It Just Takes One Print Ads
It Just Takes One Logo
It Just Takes One Radio Spots
THE CLUB
A Teen Brand Strategy
THE CLUB Logo
Apparel & Merchandise
Signage
Classic Print Ads
Blue Jeans
BE GREAT is aimed at raising public awareness about the vital role Clubs play in helping young people achieve their dreams. Take advantage of our resources to encourage your community to get involved, spread the word and help kids BE GREAT!
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It Just Takes One is the key fundraising strategy targeting individual donors.
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In 2005, BGCA launched a teen brand strategy, THE CLUB. This bold effort responds to what teens want – a brand identity just for them – during crucial years when Clubs can lose teen members to the street.
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Marketing Tips
Marketing Tip #9

Marketing and fundraising go hand-in-hand. Visit theFUNDRAI$INGbank for the latest news in resource development.

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